Always, the feminine care product company, debuted a commercial during the 2014 Super Bowl. This releasement eventually became a viral campaign for the phrase #LikeAGirl. In the commercial, men, women, and young boys were asked to demonstrate what it looks like to run like a girl, fight like a girl, and throw like a girl. Each person began to run in place while flailing their arms and legs, wave their arms up and down with limp fists, or attempt to throw with weak looking arms.
Then, the producers asked young girls to do the same. Each little girl ran, fought, and threw as powerfully as they could. One of the young girls even responded saying that running like a girl means to “run as fast as you can”. The ad then explains that a girl’s confidence plummets during puberty, therefore when someone uses the phrase “like a girl” as an insult, it decreases their motivation and self esteem.
The purpose of this commercial was to raise awareness that “like a girl” should no longer be used as a common insult. Furthermore, Always stated that they wanted to “champion a girls’ confidence”. Their campaign shedded light on an extremely important subject that is, unfortunately, present in everyday life. Growing up as a girl, people tell you that you can’t play certain sports or do certain activities because you are too dainty, weak, slow, and delicate. Always is trying to combat this stereotype of females being the subordinate group.
The producers of the commercial showed a small clip of a young woman saying that “If somebody else says that running like a girl or kicking like a girl or shooting like a girl is something that you shouldn’t be doing then that’s their problem because if you are still scoring and you’re still getting to the ball in time and you’re still being first, you’re doing it right. It doesn’t matter what they say. I mean ‘yes, I kick like a girl and I swim like a girl and I walk like a girl and I wake up in the morning like a girl, because I am a girl. And that is not something I should be ashamed of. So I’m going to do it anyway.”
In my opinion, girls and women across the country should take this woman’s advice. We need to embrace ourselves before others will join along.